What is a joint venture?
A joint venture is a strategic alliance where two or more parties, usually businesses, form a partnership to share markets, intellectual property, assets, knowledge, and, of course, profits. A joint venture differs from a merger in the sense that there is no transfer of ownership in the deal. This partnership can happen between goliaths in an industry and average people like you. It can also occur between two small businesses that believe partnering will help them successfully fight their bigger competitors.
Companies or individuals with identical products and services can also join forces to penetrate markets they wouldn’t or couldn’t consider without investing tremendous resources. Furthermore, due to local regulations, some markets can only be penetrated via joint venturing with a local business. In some cases, a large company can decide to form a joint venture with a smaller business in order to quickly acquire critical intellectual property, technology, or resources otherwise hard to obtain, even with plenty of cash at their disposal.
How does a joint venture work?
The process of partnering is a well-known, time-tested principle. The critical aspect of a joint venture does not lie in the process itself but in its execution. We all know what needs to be done: specifically, it is necessary to join forces. However, it is easy to overlook the “hows” and “whats” in the excitement of the moment. We will look at the project that you have and determine if the work involved will be something we wish to carry out . Remember that mergers, large or small, need to be planned in detail and executed following a strict plan in order to keep all the chances of success on your side.
If you have an idea, product, or service you wish to launch but do not have the money to spend on web development, video marketing, facebook campaigns, and so on and so on, let’s talk. We are always on the lookout for projects that will be mutually beneficial to all parties involved and welcome the chance to work with you. If you have further questions about the type of projects we JV on either give us a call or drop us a line and we will get back in touch with you immediately!