Role of Online Video
Online video enables non-linear, rich, interactive storytelling. It enables increasing the quality of customer engagement on your brand’s website. It leads to lowering the cost to acquire a new customer, increasing onsite conversions, and significantly improving overall marketing ROI. This isn’t about viral video or video advertising. It’s about video for the direct marketer. Online video marketing provides a better website experience, helping compensate for the lack of “touch and feel” consumers go through in a brick-and-mortar channel. It removes much of the perceived risk of purchasing products and services online.What may have taken a consumer several web pages to find and understand about your brand and your products or services can be communicated quickly through online video. This can be especially helpful for launching a new product or for lesser known brands needing to establish credibility with consumers.
Video SEO, or video search engine optimization is akin to search engine optimization. For years, website owners have sought to have their websites optimized so that each web page would appear on the front pages of the organic search listings in Google, Bing, and Yahoo for each relevant, in-demand and targeted keyphrase term. In fact, attaining front page positioning for websites is still a primary internet marketing strategy employed by website owners to attract visitors and to sell more products and services. But, with the advent of YouTube a few years back (subsequently purchased by Google) and laptop/smartphone video technology advancements, video production and editing has become easy and enjoyable. But, with millions of videos hosted on YouTube, Vimeo, Metacafe et al, how would a search user locate videos of interest? Well, through the process known as video tagging. Tag your video correctly with keywords that describe the genre, industry, interest and people in the video and that video will appear on a results page when a user employs any of those terms in a video search (video titles and descriptions should also be optimized and, if the video is hosted or embedded on a web page, optimized content should accompany it). There are now advancements in search engine algorithms where references to a video can give the search engines an idea of the video content, and rank you on page one.